{"id":1676,"date":"2026-06-01T19:52:29","date_gmt":"2026-06-01T23:52:29","guid":{"rendered":"https:\/\/www.group-il.com\/en\/resources\/?p=1676"},"modified":"2026-06-01T19:52:29","modified_gmt":"2026-06-01T23:52:29","slug":"il-contract-packaging-case-study-with-ivexl","status":"publish","type":"post","link":"https:\/\/www.group-il.com\/en\/resources\/il-contract-packaging-case-study-with-ivexl\/","title":{"rendered":"IL Contract Packaging Case Study with iVEXL"},"content":{"rendered":"

Introduction<\/span><\/b>\u00a0<\/span><\/h3>\n

IL Contract Packaging Co., Ltd. is a new business entity within IL Group that specializes in contract pharmaceutical packaging services while keeping the DNA of\u00a0IL Group.<\/span>\u00a0<\/span><\/p>\n

The company provides integrated services from packaging design to contract packaging, storage, and\u00a0logistics\u00a0for pharmaceuticals, quasi-drugs, cosmetics, and food products. We interviewed the company, which continues to be at the forefront of supporting \u201cmedicine safety\u201d by responding to diverse needs with its unique packaging technology,\u00a0leveraging\u00a0its global-level quality control system.<\/span>\u00a0<\/span><\/p>\n

\"IL

Kazuhiko Noda, President and Representative Director (left) and Takuya Nagao, Sales Manager (right)<\/p><\/div>\n<\/div>\n

\n\n\n\n\n\n\n
Company name<\/th>\nIL Contract Packaging Co., Ltd.<\/span><\/th>\n<\/tr>\n<\/thead>\n
Established<\/td>\nApril 1, 2022<\/span><\/td>\n<\/tr>\n
Business Description<\/span><\/td>\nContract packaging of pharmaceuticals (secondary packaging)<\/p>\n

\u203b\u00a0Licensed to manufacture pharmaceuticals (packaging, labeling, storage) License No.: 23AZ200074<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

From \u201cIL Pharma for labels\u201d to “IL for contract packaging\u201d\u00a0<\/strong>
\nBreaking through the limits of a small sales force, a digital strategy to be \u201cselected\u201d in the age of AI search.\u00a0<\/strong><\/h3>\n

\u201cWhat is I<\/span>L?\u201d Starting fro<\/span>m the Ground Up. The Influence of an Overly Strong Parent Company and the Challenges of a New Company<\/span><\/span>\u00a0<\/span><\/p>\n

The company was established in April 2022 as a company specializing in contract packaging as part of Iwata Label’s shift to a holding company structure. Despite being unique in terms of pharmaceutical packaging, its launch was also a battle against the \u201cbarrier of recognition.\u201d<\/span>\u00a0<\/span><\/p>\n

\"Kazuhiko

Kazuhiko Noda, President and Representative Director<\/p><\/div>\n

\u201cWithin the industry, the association between \u2018Iwata Label\u2019 and \u2018labels and labeling machines\u2019 was so strong that, even after a year and a half, not only was the new company name largely overlooked, but the fact that the group was operating a contract packaging business was virtually unknown,\u201d says Mr. Nagao. He adds that after the company name changed from \u201cIwata Label\u201d to \u201cIL (<\/span>I<\/span><\/b>wata\u00a0<\/span>L<\/span><\/b>abel),\u201d it was\u00a0not uncommon\u00a0for first-time customers to say, \u201cI have no idea where a company with an alphabetical name is located.\u201d<\/span>\u00a0<\/span><\/p>\n

At the time, Mr. Nagao was the sole sales representative. There were physical limitations to covering pharmaceutical companies nationwide on his own, and relying solely on the company website for communication had its limits; therefore, a new \u201centry point\u201d was essential for reaching potential customers across the country.<\/span>
\n<\/span><\/p>\n


\nM<\/span>aximiz<\/span>ing Sales Efficiency Through a \u201cNoise-Free\u201d Website
\n<\/span><\/span><\/h3>\n

Where should we\u00a0focus\u00a0our limited resources? What Mr. Nagao\u00a0sought\u00a0from\u00a0iVEXL\u00a0was not merely exposure, but \u201chigh-quality matching.\u201d<\/span>\u00a0<\/span><\/p>\n

\"Takuya

Takuya Nagao, Sales Manager<\/p><\/div>\n

\u201cWhile we post content on social media across the entire group,\u00a0it\u2019s\u00a0difficult to raise brand awareness through our corporate website alone. The key feature of\u00a0iVEXL\u00a0is that\u00a0it\u2019s\u00a0a highly specialized site focused exclusively on\u00a0the life\u00a0sciences. We\u00a0believed\u00a0that many visitors come here with a clear purpose in mind when searching for information.\u00a0It\u2019s\u00a0a place where professionals\u2014who are often too busy with their daily work to find time for research\u2014come to search for specific information. They expect a level of clarity and focus\u00a0that\u2019s\u00a0simply not available in content aimed at a general audience.\u201d<\/span><\/p>\n

In the first year of our listing on\u00a0iVEXL, our average web traffic\u2014including visits to our own website\u2014doubled compared to before the listing<\/strong>. As the rise of AI search makes it increasingly difficult to drive traffic to our own site,\u00a0iVEXL\u00a0has become a \u201csecond sales channel\u201d for us.<\/span>\u00a0<\/span><\/p>\n

The Importance of \u201cPlanting Your\u00a0<\/span>Flag on the Platform\u201d in the Era of SGE and AI Search<\/span><\/p>\n

In the interview, Mr. Nagao offered important insights into modern web marketing.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019re\u00a0now in an era where AI search engines like Google\u2019s SGE provide answers without users even visiting a website. A young representative who contacted us after browsing the web once told me, \u2018I searched using AI, and your company came up third.\u2019\u00a0We\u2019ve\u00a0entered an era where, beyond Google searches, people use AIs to narrow down trustworthy companies based on their compiled\u00a0responses.\u00a0That\u2019s\u00a0precisely why I believe that placing your information firmly on a trustworthy platform and ensuring it can be found by AI creates an opportunity to foster an understanding of your \u2018character\u2019 and build trust.\u201d<\/span>
\n<\/span><\/p>\n

\uff0a<\/span>\u3010\u00a0Glossary: What\u00a0is SGE (Search Generative Experience)?\u00a0<\/span>\u3011<\/span>\u00a0<\/span><\/h6>\n
This refers to a new feature on Google search results pages where generative AI summarizes and presents answers. Its key feature is that users can find the information they need directly on the search results page without having to click through to a website. While this poses a risk for companies that their websites may no longer be viewed directly, ensuring that\u00a0accurate\u00a0information is stored on platforms (such as\u00a0iVEXL) that the AI cites as \u201creliable sources\u201d has become more crucial than ever for building brand awareness and trust.<\/span>\u00a0<\/span><\/h6>\n

The \u201cInvisible Value\u201d Behind a Single Inquiry
\n<\/span><\/span><\/span><\/h3>\n

Mr. Nagao also spoke highly of the quality of a \u201csingle inquiry.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cWhile there are cases where we receive concrete inquiries through the\u00a0iVEXL\u00a0system,\u00a0it seems there\u00a0are also many instances where customers who obtained information via\u00a0iVEXL\u00a0choose to call us directly or contact us through the web form on our company website. I feel that\u00a0iVEXL\u00a0is not only serving as a starting point for customers to learn about our company\u2014or, in other words, creating touchpoints with customers\u2014but is also building a \u2018foundation of trust\u2019 that cannot be measured solely by the number of direct deals closed.\u201d<\/span>\u00a0<\/span><\/p>\n

Regarding\u00a0the support provided by the admin team, he also praised\u00a0iVEXL’s\u00a0partnership-based approach, noting, \u201cManaging operations while conducting sales is challenging, but their responses are quick, and we receive\u00a0timely\u00a0support. They also propose opportunities to\u00a0exhibit\u00a0at online trade shows, so we can implement initiatives without hesitation.\u201d He acknowledged that this hands-on support has become a key asset for our \u201csmall sales team.\u201d<\/span><\/p>\n

Driving Business Decisi<\/span>ons with Data: How to Use Access Reports<\/span><\/span><\/span><\/span><\/span><\/h3>\n

The monthly access reports are\u00a0utilized\u00a0as key metrics that underpin the company\u2019s sales strategy, such as in President Noda\u2019s reports to the board of directors.<\/span>\u00a0<\/span><\/p>\n

While\u00a0iVEXL\u00a0has received requests for further improvements\u2014such as enhancing the readability of the reports and providing analytical consultations that delve deeper into the context behind the numbers\u2014the way these reports are\u00a0utilized\u00a0is highly sophisticated. Mr. Nagao independently analyzes the report data and presents internal reports that add value, such as tracking \u201ctrends in page views following strategy updates.\u201d<\/span>\u00a0<\/span><\/p>\n

The results of web initiatives\u2014which cannot be fully measured by direct inquiry counts alone\u2014are\u00a0demonstrated\u00a0through objective data, such as \u201ca doubling of traffic from the first to the second year.\u201d This accumulation of data serves as powerful evidence for gaining internal understanding and buy-in.<\/span>\u00a0<\/span><\/p>\n

Future Outlook: From Packaging Design to Contract Packaging. Maximizing Group Synergies and Global Expansion<\/span><\/span>
\n<\/span><\/span><\/span><\/span><\/h3>\n

IL Contract Packaging\u2019s future prospects extend far beyond Japan. President Noda stated, \u201cOur strength lies in holding a pharmaceutical manufacturing license covering packaging, labeling, and storage. We are focusing our efforts not only on the domestic market but also on providing services to foreign clients who do not have manufacturing bases in Japan. Centered on the functional secondary packaging technology of our group company, IL Pharma Packaging, we will actively expand integrated services\u2014from packaging design to contract packaging\u2014by leveraging group synergies.\u00a0<\/span>\u00a0<\/span><\/p>\n

Just the other day, a company received an inspection from the U.S. FDA. Our greatest asset is a packaging design and contract manufacturing system capable of withstanding such stringent global regulations,\u201d he stated emphatically.<\/span>\u00a0<\/span><\/p>\n

He also expressed his hope that\u00a0iVEXL\u00a0will evolve from a mere \u201cshowcase\u201d into a platform that \u201cconnects\u201d companies through events and business matching, serving as an engine to propel our technology onto the global stage.<\/span>
\n\"\" \"\" \"\"
\n<\/span><\/p>\n

In today\u2019s increasingly digital world, where the way we search for information is constantly evolving,\u00a0 iVEXL believes the key lies in \u201chow effectively we can convey a company\u2019s strengths in their purest form.\u201d With this in mind, iVEXL is not merely a venue for publishing information, but a platform designed to foster deep connections among life sciences industry experts. Through initiatives such as online exhibitions, they continue to create an environment where the technologies of our listed companies are properly recognized by the market.<\/span>\u00a0<\/span><\/p>\n

iVEXL\u00a0remains\u00a0committed to supporting the business growth of companies with advanced technical capabilities, such as IL Contract Packaging.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/span><\/span><\/h3>\n<\/div>

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